2025-2030 UNCG Intercollegiate Athletics Strategic Plan

Focus on the eight dimensions of wellness (social, physical, emotional, cultural, environmental, intellectual, career, and financial) for every student-athlete by providing resources, education, and programming. 

• Strategy #1: Identify and assess current Athletics resources available to UNCG student-athletes.
• Strategy #2: Identify and assess campus resources available to UNCG students.
• Strategy #3: Identify and assess community resources available to UNCG student-athletes.
• Strategy #4: Evaluate all available resources and create an annual programming plan for the eight dimensions of wellness.

Create an environment focused on the overall experience for student-athletes.

• Strategy #1: Develop an Athletics communication plan to promote on-campus events and student organizations.

Create an environment to support and nurture academic success and life advancement. 

• Strategy #1: Evaluate academic support systems and staffing for student-athletes to achieve graduation.
• Strategy #2: Develop and integrate strategies to prepare student-athletes for life post-graduation.

Ensure financial stability by increasing and diversifying funding resources.

• Strategy #1: Determine funding needed to operate at our desired level of competitive excellence.
• Strategy #2: Expand Spartan Club donor base and increase philanthropic contributions. 
• Strategy #3: Expand sponsorship opportunities by leveraging purchasing power of Athletics and University to decrease expenses and increase revenue opportunities. 
• Strategy #4: Identify potential partnerships and activate resources available through Campus entities, NCAA, and government. 
• Strategy #5: Enhance the performance and use of current athletic facilities, while strategically evaluating and capitalizing on future opportunities to increase revenue.
• Strategy #6: Enhance University Licensing program (managed by Athletics) to create more and new opportunities to promote UNCG goods and increase royalty revenue. 

Optimize the use of existing and future resources to maximize value. 

• Strategy #1: Streamline operational processes and expenses.
• Strategy #2: Educate University about the value of investing in Athletics and the benefits to UNCG from having a successful athletics program.
• Strategy #3: Allocate resources to ensure baseline experience for all student-athletes and maximize return on investment for revenue generating sports.
• Strategy #4: Consider and mitigate potential risks to the Athletic Department.
• Strategy #5: Evaluate the financial, social, and operational impacts of changing sport offerings or conference realignment for UNCG Athletics.

Develop a long-term financial model to support current and future athletic programs. 

• Strategy #1: Establish a financial reserve fund. 
• Strategy #2: Develop multi-year financial forecasting. 
• Strategy #3: Create a method of Evaluation, Accountability and Communication for the Strategic Plan progress. 

Clearly define athletic marks used on an off campus.

• Strategy #1: Ensure broad, consistent use of Athletic marks, on and off campus.
• Strategy #2: Create and implement a comprehensive branding initiative encompassing the campus and surrounding Greensboro area.

Enhance game day experience and attendance at athletic events. 

• Strategy #1: Foster student interest and affinity with Athletics.
• Strategy #2: Determine and create meaningful engagement opportunities for faculty and staff.
• Strategy #3: Foster strong relationships with alumni to increase their engagement and support for the Athletics program, enhancing a sense of community and long-term affinity.
• Strategy #4: Increase student engagement with Athletics.
• Strategy #5: Increase public awareness and engagement with Athletics programs in the broader Greensboro community through targeted outreach, events, and partnerships by the end of the year.
• Strategy #6: Increase event attendance by developing and executing a comprehensive marketing plan that targets key audiences, leverages multiple promotional channels, and incorporates strategic partnerships and data-driven tactics.
• Strategy #7: Develop a comprehensive action plan that outlines specific tactics, timelines, and responsibilties to effectively implement and support the annual marketing plan.
• Strategy #8: Create a vibrant and engaging game day atmosphere that appeals to families, encouraging increased attendance, repeat visits, and a sense of community enjoyment.
• Strategy #9: Engage collegiate sports fans to gather and analyze feedback on merchandise preferences, using insights to drive a targeted marketing strategy that boosts fan engagement and maximizes revenue.

Consistently create and offer engaging opportunities on campus and in the community for the student-athletes to compete in Championships and have post graduate success.

• Strategy #1: Allocate resources to maintain a championship environment, in nutrition, mental health, and professional development.
• Strategy #2: Coordinate community service outreach to increase overall athletic department participation.
• Strategy #3: Develop a Spartan Allegiance Award to recognize the efforts and longevity of student-athletes who have started and finished a degree at UNCG.

Recruit, hire, develop, and retain coaches and staff who will consistently model and improve the culture of UNCG Athletics. 

• Strategy #1: Create a comprehensive new hire orientation for coaches and support staff. 
• Strategy #2: Expect coaches and staff to lead by example in order to model student-athlete expectations. 
• Strategy #3: Identify University resources and support for professional development. 
• Strategy #4: Maintain a positive working environment that fosters collaboration, support, and teamwork. 

Emphasize a culture committed to operating with integrity and adhering to the rules and regulations of the University, SoCon, and the NCAA. 

• Strategy #1: Create compliance education materials to be shared with all UNCG coaches, staff and student-athletes.
• Strategy #2: Proactively communicate compliance education in a consistent manner.
• Strategy #3: Ensure accountability of all staff for adherence to compliance standards.

Actively monitor and stay informed about legislative updates, emerging trends, and other changes that impact intercollegiate athletics at the national, state, conference, and institutional levels. 

• Strategy #1: Create committee and shared process to monitor changes within intercollegiate athletics industry.

Adapt to the evolving landscape of intercollegiate athletics by providing appropriate resources to meet our competitive expectations. 

• Strategy #1: Regularly evaluate competitive expectations for each sport. 
• Strategy #2: Determine the resources needed to align with each sport's competitive expectations. 
• Strategy #3: Effectively communicate competitive expectations about each sport.