UNC Greensboro

James Nance started at UNCG in August of 2019 as the Director of Marketing and Game Operations.
 
At UNCG, Nance serves as the primary marketing contact for all UNCG sports teams and oversees the branding for advertising and promotions for the entire athletic department. He has recorded several record setting attendances such as his first sellout crowd at UNCG in the men’s soccer elite eight match against No. 13 Indiana on Dec. 3, 2022, with a crowd of 3,622, and largest home opener attendance for men’s basketball on Nov. 5, 2019 with a crowd  of 8,131.
 
Nance has worn many hats over his tenure with the Spartans such as overseeing facilities and operations for softball, managed social media account for UNCG Athletics, ticket selling and operations for men’s and women’s basketball and represented UNCG at community outreach events to increase brand awareness and ticket sales.
 
Prior to coming to Greensboro, Nance worked at Liberty University from 2017 to 2019 as a fan experience and promotions assistant. During his time with the Flames, Nance served as the primary marketing contacts for the Flames Kids Club, women’s soccer, field hockey, men’s tennis and secondary contact for baseball. In addition, Nance managed the social media accounts for the Flames Kids Club and the following sports: baseball, field hockey and women’s soccer.
 
Nance also worked at Wake Forest University as the Marketing Coordinator from 2015 to 2017. In Winston-Salem, he served as the primary marketing contact for women’s tennis, while also being the lead graphic designer for various print ads and digital marketing channels.
 
Nance began his sports marketing career at Western Carolina University as a student Marketing Assistant from 2012 to 2016. In Cullowhee, he directed gamedays and interns for all sports for the athletic department.
 
A native of Elkin, North Carolina, Nance graduated from Western Carolina University in 2016 with his Bachelor’s of Science in Business Administration and earned his Masters of Science in Marketing with a concentration in Sports Marketing and Media from Liberty University in May of 2019. 

Nance and his wife, Elissa have one daughter, Taylor.