Atrium Health Wake Forest Baptist Brenner Children's Hospital kicked off the Winston-Salem Open with its annual Kids' Day. USTA North Carolina organized the day’s activities. These activities centered around the fundamentals, skills and fun of tennis. Brenner Children's Hospital Kids' Day is offered and FREE to the public. Brenner Children's Hospital Kids' Day participants received a Winston-Salem Open goodie bag and a ticket to Saturday's matches.
In 2011 what was formerly a parking lot adjacent to a football stadium, the Winston-Salem Open emerged. Now, it stands as an award-winning, international tennis event providing fans and players with a world-class experience in the heart of the North Carolina. The event serves as the final ATP Tour stop prior to the US Open.
The primary charitable partner is the Winston-Salem / Forsyth County Schools middle school athletic programs. In recent years, the tournament has also begun focusing on supporting grass roots tennis programs in the greater Winston-Salem Forsyth County area.