GREENSBORO, N.C. – Director of Athletics Brian Mackin has announced that UNCG Athletics is collaborating with Influxer to be its first official partner in the name, image and likeness (NIL) retail landscape.

Founded in 2022, Influxer was created with the goal of connecting student-athletes to the resources they needed to thrive in the NIL market. The company is licensed with more than 500 colleges and universities around the country, offering student-athletes the chance to sell personalized merchandise with their school's officially licensed branding.

In addition to creating a personal store for each student-athlete, Influxer is also committed to providing student-athletes with the education required to succeed in this new environment. Influxer staff are available for free one-on-one coaching on a variety of topics from social media marketing to taxes to reading contracts. The company also offers paid internships to student-athletes on most of their partner campuses to assist in marketing, graphic design, business, and other facets of the company.

"Influxer is thrilled to partner with the Spartans to deliver an NIL opportunity that truly benefits everyone involved," Influxer VP Keith Miller said. "Brian Mackin, Ashlee Magosin, and the entire administration have been exceptional in recognizing not only the value of the end product but also the business and personal growth this process brings to student-athletes."

Influxer is free for UNCG student-athletes and spirit team members to join and will allow them to sell a variety of personalized merchandise on the e-commerce platform, https://influxermerch.com/. It offers an industry-leading flat-rate pay structure and the deal is non-exclusive, allowing them to pursue other NIL opportunities as well.

Once a UNCG student-athlete or spirit team member has opted-in, Spartan fans will be able to find apparel at the official UNCG Influxer Store. All designs are approved by the University and merchandise options include shirts, sweatshirts, jerseys, shorts, pants, hats, blankets, tumblers, and more.

"We are thrilled to partner with Influxer to launch this dynamic new resource," said Ashlee Magosin, Senior Associate Athletic Director for Business Operations and University Licensing Manager. "This collaboration gives our student-athletes and spirit teams an incredible opportunity to elevate and expand their personal brands with Spartan fans, while gaining valuable, hands-on experience in the evolving world of NIL. With new designs rolling out throughout the year, we will have fresh, engaging ways to connect with the community and showcase who we are both on and off the field."