GREENSBORO, N.C. – Learfield, the exclusive multimedia rightsholder for UNC Greensboro Athletics, today announced Jake Baldini as the General Manager of its locally based team, UNC Greensboro Sports Properties. Baldini brings a dynamic approach to the GM role, as he most recently served as Manager of Corporate Partnership Sales for the Winston-Salem Dash.
"We are excited to have Jake join the UNCG team and look forward to increasing sponsorship dollars with the combined sales approach for UNCG Athletics and Learfield," said Brian Mackin, UNCG Director of Athletics.
As General Manager of UNCG Sports Properties, Baldini will act as the lead representative of Learfield for UNCG's athletics multimedia rights partnership. He will work closely with Mackin and the Spartans' athletic administration to grow the school's corporate partnerships, develop new revenue streams, and expand the brand visibility of UNCG Athletics throughout the region.
"We're thrilled to welcome Jake as General Manager of UNC Greensboro Sports Properties," said Daryl Jasper, Vice President of Sports Properties at Learfield. "Jake's track record of building strong partnerships and driving revenue growth makes him an excellent fit to lead our UNCG team. We look forward to working alongside Brian and the entire Spartans' athletic department to deepen connections with partners across the region."
Before joining UNC Greensboro Sports Properties, Baldini served as a Manager of Corporate Partnership Sales for the Winston-Salem Dash, where he significantly grew revenue and expanded the team's client roster. He also gained valuable experience with Learfield's Syracuse Sports Properties, where he developed sponsor events, managed fulfillment, and streamlined asset management.
"I am very excited to join the Learfield team, as well as be a part of the UNCG team," added Jake Baldini, General Manager of UNC Greensboro Sports Properties. "I want to thank Meghan Heinchon and Daryl Jasper for this amazing opportunity, as well as Brian Mackin and Mike Roach for welcoming me into the athletic department. I look forward to getting started!"
Baldini is a Greensboro College graduate, where he earned a Bachelor of Science in Business Administration and Economics alongside his role as team captain of the baseball team.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
